Category Archives: Branding

Want to read faster, think more creatively, and be a better person? Buy more brand-name stuff.

Note: I’m in the depths of finishing up some summer projects and studying for my qualifying exams, so this seems like a good time to bring out a post from the archives. This was originally blogged at IonPsych on 2/4/2011…and was actually my first-ever blog post!

What are some consequences of eating too much fast food?

Weight gain? Check. Higher cholesterol? Check.

Increased reading speed?

Wait. Back up.

Yes – as it turns out, fast food can have consequences that reach far beyond the bigger-bellied symptoms that we already know to look out for. Those iconographic golden arches may be so inherently related to concepts of haste, time efficiency, and instant gratification that simply being exposed to them can influence more than just our eating behavior. Continue reading

Beautiful people, beautiful products.

Today I’m excited to repost a guest post that I wrote earlier this week for Lovely At Your Side, a lifestyle blog hosted by one of my best friends from high school, Jenny, and her equally-lovely sister Olivia. As their site frequently covers topics related to fashion and shopping, I wrote a post for them on the psychology behind using beautiful people in advertisements. The post discusses how pretty faces influence our product evaluations – and how the way we feel about ourselves might impact this process more than we realize.

You can see the post on their site (linked here), and it is also reprinted below in its entirety.

Continue reading