Tag Archives: Fashion

From The Archives: Labels and logos? Looks like you’re powerless.

Ed. Note: This is a post from the archives; it was originally blogged at IonPsych on 2/10/2011.

You can see the original post here.

Imagine a woman who wanders into your local coffee shop with this bag thrown over her shoulder. What would you think of her? Well, you might think a lot of things — but more specifically, what would you think about her level of status or power relative to others?

How about a man who walks in wearing this belt? The brand is pretty prominently displayed; even if you don’t know much about the name, you can tell it’s probably expensive. He clearly wants you to know what brand it is. How powerful do you think he is?

If you’re like most others – or if you’re drawing the obvious conclusions that these hypothetical people are aiming for you to draw – you probably think they’re pretty powerful. But you probably aren’t right. Continue reading

Beautiful people, beautiful products.

Today I’m excited to repost a guest post that I wrote earlier this week for Lovely At Your Side, a lifestyle blog hosted by one of my best friends from high school, Jenny, and her equally-lovely sister Olivia. As their site frequently covers topics related to fashion and shopping, I wrote a post for them on the psychology behind using beautiful people in advertisements. The post discusses how pretty faces influence our product evaluations – and how the way we feel about ourselves might impact this process more than we realize.

You can see the post on their site (linked here), and it is also reprinted below in its entirety.

Continue reading