Tag Archives: Persuasion

The making of a Tough Mudder.

Exactly one month ago today, I participated in my first Tough Mudder.

Officially billed as a “hardcore, 10-12 mile obstacle course designed by British Special Forces to test your all around strength, stamina, mental grit, and camaraderie” (and unofficially billed as “probably the toughest event on the planet”), you can imagine that it was hard to stand there, jumping up and down to keep warm (did I mention that this took place in November…in Indiana?!) without thinking about all of the social psychology going on around me.

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Casey’s case: What psychology says about Anthony’s acquittal.

Casey Anthony

Credit: Red Huber/AP Photo

Everyone seemed to think Casey Anthony would be found guilty of murdering her 2-year-old daughter Caylee.

They all thought wrong.

In light of Anthony’s recent murder acquittal, plenty of people have wondered (either angrily or with genuine confusion) how a jury could possibly acquit Casey Anthony when her guilt seemed so apparent to the general public. As it turns out, several legal and psychological characteristics that have historically influenced the outcomes of jury trials may be able to clarify this bewilderment.
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Beautiful people, beautiful products.

Today I’m excited to repost a guest post that I wrote earlier this week for Lovely At Your Side, a lifestyle blog hosted by one of my best friends from high school, Jenny, and her equally-lovely sister Olivia. As their site frequently covers topics related to fashion and shopping, I wrote a post for them on the psychology behind using beautiful people in advertisements. The post discusses how pretty faces influence our product evaluations – and how the way we feel about ourselves might impact this process more than we realize.

You can see the post on their site (linked here), and it is also reprinted below in its entirety.

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New York and same-sex marriage: When politics, personalities, and persuasion tricks collide.

This has been a big weekend for marriage.

In a 33-29 vote, the New York State Senate voted to legalize gay marriage on Friday, June 24th, making it the sixth state to do so — and the most populous.

In the wake of this vote, many people are wondering what this means for the future of gay marriage in the United States. Why exactly is this such a contentious issue, and why do Americans’ opinions seem to differ so greatly? When it comes to marriage equality, why can’t we all just get along?

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