Can we predict the “undecided voters”?

Now that Election Day is upon us, can you remember way back (a whole few weeks ago!) when there were still those mystical Undecided Voters? Even aside from the sketch comedy skits that mocked their very existence, many people were still wondering how voters could possibly have been “undecided” so close to the election.

However, according to research from Silvia Galdi, Luciano Arcuri, and Bertram Gawronski, those voters might have been “decided” after all – even if they didn’t realize it at the time.

Beautiful people, beautiful products.

Today I’m excited to repost a guest post that I wrote earlier this week for Lovely At Your Side, a lifestyle blog hosted by one of my best friends from high school, Jenny, and her equally-lovely sister Olivia. As their site frequently covers topics related to fashion and shopping, I wrote a post for them on the psychology behind using beautiful people in advertisements. The post discusses how pretty faces influence our product evaluations – and how the way we feel about ourselves might impact this process more than we realize.

You can see the post on their site (linked here), and it is also reprinted below in its entirety.